How to Repost on Instagram Stories and Feed

Instagram has no single repost button for the feed, but sharing other people's posts is still easy once you know the built-in options. Here is how to repost to your story, reshare a reel, and put someone else's post on your feed — with credit, the way creators prefer.

Repost to your story

Tap the share icon under any public post or reel and choose Add to Story. You can resize it, add your own text or stickers, and post it. The original creator is tagged automatically, and viewers can tap through to the source.

Reshare a reel

Reels work the same way — share to your story, or send it to friends by direct message. If the reel has a remix option, you can also build your own version alongside the original, which is a better way to add your own take.

Repost to your feed

For the feed, save the post first (download it with the creator's permission), then upload it as a new post and tag the creator in the caption. Always ask first and credit clearly — reposting without permission can get your post reported.

Give credit properly

Good credit means naming the creator in the caption and tagging them on the image, not just a tiny mention buried at the end. If the creator asks you to take a repost down, do it promptly.

Reposting your own content

The rules are looser for your own posts. You can repost your own reel to your story, share it to Facebook, or download it and upload it elsewhere. It is yours. Many creators repost their best reels a few months later to reach new followers who missed the first round. Just avoid posting the same reel twice in one week, or your own audience will tune it out. A fresh caption helps the repost feel new.

Reposting in DMs

The simplest kind of repost needs no feed at all: send the post to a friend by direct message. Instagram makes this one tap from the share menu, and it is the most common way content spreads. A reel shared in DMs still credits the original creator, and it often brings them new followers who discover the post through you.